Conversations on
Money & Meaning:
Fi Carter
Self-esteem and identity
Fi Carter is a dedicated athlete, mentor, and mother, whose journey has shaped not just her performance but also her sense of identity and self-worth. As a world-class duathlete and passionate coach, she understands first hand how achievements – and setbacks – can influence confidence. Her story explores the deep connection between money, self-esteem, and the mindset shifts needed to embrace financial success with the same resilience and determination she brings to sport.
Fi Carter - My approach to money
Stepping Back, Moving Forward: The Role of Finance in Life Transitions
For Fi Carter, financial security has been about more than just numbers – it’s been the foundation that allowed her to redefine her identity beyond her career. After stepping back from work to raise her children, she faced the challenge many women encounter: how to find purpose and fulfillment when the structure of a career changes.
Through careful financial planning, Fi has not only regained confidence in her future but has also been able to invest in causes she’s passionate about, like setting up CASS & Friends, a charity dedicated to mentoring young athletes.
Strong financial foundations also played a crucial role in strengthening her personal relationships. With a clear financial plan, she and her partner could openly discuss their goals, align their values, and create a shared vision for the future – and help educate their children about finances too! Having this stability has given Fi the confidence to take on new challenges – whether it’s coaching young athletes, training for an Ironman, or helping her family thrive. Her journey is a testament to how financial planning isn’t just about wealth; it’s about building the life you want, on your own terms.
Insights from Paradigm Norton:
Financial Confidence Beyond Career Transitions: A Perspective from Lucy at Paradigm Norton
Fi’s experience exemplifies a pivotal moment many women encounter – the shift from earning a full-time income to focusing on family and new passions. For many, purpose is often intertwined with career success, and stepping away from that can raise questions about self-worth and financial stability.
At Paradigm Norton, we understand that these life changes require more than just practical financial planning – they demand the freedom to explore and redefine personal goals.
Open financial conversations and mutual support between partners can create a shared vision that helps both individuals feel secure and empowered to take risks. It’s a reminder that when partners collaborate and align their financial goals, they strengthen not just their finances but their ability to take on new challenges.
Fi’s story shows that money doesn’t define who you are – it’s the freedom it provides that allows you to explore different facets of your identity. With thoughtful financial planning, you gain the confidence to step back, assess your priorities, and make decisions that support not only your financial security but also your personal fulfillment. Whether it’s embracing family life, starting a new venture, or dedicating time to a passion, having a strong financial base allows you to make these choices with confidence, strengthening your sense of self and purpose.
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Talking about money might not be at the top of your agenda, but we can transform your financial journey into something conscious and rewarding. Grab a cuppa for an informal, no obligation chat with one of our experts to see if we could be the right fit for you.
