William Pratt


William is a Chartered Accountant, a Chartered and Certified Financial Planner, and one of Paradigm Norton’s founding Directors.

With a passion for delivering client service of the highest technical and professional quality, William looks after a number of Paradigm’s largest and most complex clients and runs one of the largest teams in the firm.

He established the firm’s Investment Committee and chaired it for over a decade, shaping the development and delivery of our award-winning investment approach. William’s technical rigour is now being applied to the Retirement Planning and Estate Planning Committees which he has established and chairs.

At Board level, William’s main focus is on all matters financial and legal. He heads the firm’s finance function and has led on several of the mergers and acquisitions Paradigm has undertaken.

Outside of work
Outside work, William is a keen sportsman and family man, as well as a budding wine collector. With past achievements including playing county level badminton, gaining a black belt in Karate, and completing several half marathons, William is now a member of a CrossFit gym and captains his Sunday cricket team.