The Board has agreed.
The decision is made.
Now comes the crucial step – sharing the news.
Welcome to the fourth instalment in our Employee Ownership Know-How series, where we pick apart the misconceptions, myths, and unhelpful norms that go hand-in-hand with employee ownership. In this episode, we dive into the communication side of Employee Ownership, because while structure matters, how you talk about it will define how this journey is understood, embraced, and remembered.
Sneak peek: Three key things to get right
In this edition, we dive deep into the storytelling of employee ownership and how to ensure your approach is authentic, strategic and enthusiastic. We’ll discuss…
Start with your team, and start early
Before the press release, before the client emails: gather your team. These are your new owners, and with that comes emotion, curiosity, and a lot of questions. And, you’ll want to answer those questions sooner rather than later.
From all-hands meetings to in-depth FAQ guides, we reveal the approach we took as a business, and the importance of clearing the fog, to make way for celebration.
Create messaging for the next chapter
Your clients, stakeholders, and community will want to know what’s changing and why. In this guide, we pull on our own experience to provide you with language and framing that provides assurance, while guiding clients into the next exciting chapter for the business.
Don’t forget the wider story
Communicating your new vision extends far beyond the reach of your new owners and your key stakeholders. Your company has pivoted, and the long-term vision is one of potential, stability, and value-led service. And yet, have you done the work to bring the wider world on that journey with you?
We share our approach to the transition and outline our approach to telling your story with pride.
Ready to Tell the World?
Whether you’re just beginning your EO journey or keen to reframe how you talk about it, this episode is brimming with tips, tricks, and real examples to help ensure your messaging places your values front and centre.
Dive into our fourth guide now to start crafting your story.

Who We Are
We’re Paradigm Norton – a financial planning firm owned by its people. Since becoming employee-owned in 2019, we’ve seen first-hand how clear communication fuels trust, connection, and culture – inside and out.