We are seeking an experienced and visionary Head of Marketing. The successful candidate will be instrumental in shaping and executing comprehensive marketing strategies that align with our brand values and drive business growth.
- Develop and drive the overall marketing strategy, aligning with the company’s goals and values.
- Provide strategic direction to the marketing team for effective campaign execution.
- Lead, mentor, and inspire a high-performing marketing team, fostering collaboration and innovation.
- Ensure team members are empowered to achieve their goals and contribute to the overall success of the department.
- Oversee the development and maintenance of a consistent and compelling brand identity.
- Ensure brand guidelines are adhered to across all marketing initiatives.
- Spearhead the creation and execution of integrated marketing campaigns across various channels.
- Monitor campaign performance and adjust strategies for optimal results.
Digital Marketing Leadership
- Lead digital marketing efforts, including SEO, social media, and content marketing.
- Stay abreast of industry trends and implement innovative digital strategies.
Partnership and Vendor Management
- Cultivate and manage relationships with external partners, agencies, and vendors.
- Collaborate on joint marketing initiatives to enhance brand visibility.
- Develop and manage the marketing budget, ensuring optimal allocation of resources.
- Monitor and report on budget performance.
Market Research and Analysis
- Conduct market research to identify opportunities, challenges, and trends.
- Analyse data to derive actionable insights for continuous improvement.
- Collaborate with cross-functional teams, including financial advisors and leadership teams, to ensure marketing strategies align with overall business objectives.
Reporting and KPIs
- Establish key performance indicators (KPIs) and regularly report on marketing performance.
- Use data-driven insights to refine strategies and drive continuous improvement.
Qualifications and Skills
- Proven experience in a senior marketing role, with a track record of successful strategic planning and execution.
- Strong leadership and team management skills.
- In-depth knowledge of digital marketing trends and best practices.
- Excellent communication and interpersonal skills.
- Strategic thinker with the ability to translate vision into actionable plans.
- Financial services industry experience is advantageous.
- Experience in Hubspot is needed.