THE
BRAND

The Paradigm Norton brand is our client promise. It’s who we are, it captures what we believe in, it’s the outworking of our values and it speaks of our reputation.

The strapline: for life

Our strapline doesn’t explain ‘what’ we do or ‘how’ we do it. Instead, it speaks of ‘why’ we do what we do.

When we say ‘Paradigm Norton – for life’ we are committing to a long-term relationship with you. We want to be there throughout life’s journey to help you reach wise and well-informed decisions at all points along the way.

The ‘for life’ strapline also speaks of the fact that we look past your money to the fullness and freedom of the life you could live.

We have carefully selected images, themes and illustrations that capture the essence of what is important to us.

Behind The Imagery #1

One size will never fit all

This early illustration speaks of a fascination with discovering new things and shows an understanding that no two things are ever the same. Financial planning can never be achieved through generalisation – only by intimate and individual knowledge and understanding.

Behind The Imagery #2

We all have different dreams

This old book illustration shows an inventor’s vision of the possibility of flight. If we only talk money, we will simply scratch the surface of what life is all about. It is only when we are allowed to dream our real dreams that we will really learn how to live.

Behind The Imagery #3

One team, individual talents

This 1793 etching is of a cricket match at the original Lord’s Cricket Ground. No match is ever won without the combined talents and united efforts of the whole team. It is this same client-led ‘team spirit’ that sets Paradigm Norton apart.

Behind The Imagery #4

Exploring life in all its fullness

This old botanical illustration celebrates a culture of exploration. It speaks of a sense of wonder and excitement at the undiscovered world. Financial planning is all about discovering and envisioning how the future can be different.

Behind The Imagery #5

Because no-one is the same

This old scientific journal illustration speaks of the diversity of life. It speaks of difference and unending uniqueness. In a era of mass production and globalisation, we, at Paradigm Norton, aim to stay true to the uniqueness and individuality of our clients.

Behind The Imagery #6

Fanatical attention to detail

This old architectural illustration combines the aesthetic with the practical, and aims to create a place where the quality of life meets the quality of building to ensure a long-term future for those who live there. Great financial planning is typically all about balancing the detail of the ‘here and now’ with the extraordinary opportunity that’s ‘the future’.

Behind The Imagery #7

Bristol’s heritage of exploration

This old book illustration depicts the launching of the SS Great Britain and speaks of a time of optimism and confidence in the future. Bristol is historically a place used for the launching of new and exciting adventures. Paradigm Norton is excited to be following in this great tradition.

Behind The Imagery #8

Life is continuous exploration

Financial planning is never ultimately about money or wealth creation; it is about life. This early world map was painstakingly drawn in an era when explorers were the new celebrities and where the excitement of the unknown was always just around the next corner.

Behind The Imagery #9

Thinking the unthinkable

This early sketch of a flying machine by Leonardo DaVinci shows his freedom to imagine a future that is not restricted by limitations of the past. Paradigm Norton continuously strives to point towards a life well lived, not just money well preserved.

Behind The Imagery #10

Constant and unwavering focus

This 19th Century botanical journal illustration captures the perfect poise of a heron as it searches for signs of life under the water. It is constantly alert; never distracted from its single focus. For Paradigm Norton the delivery of a truly remarkable and memorable client experience will always involve that same unwavering focus and total commitment to a task.